How to Activate Sportsnet+ (Formerly SN NOW) on Any Device
If you want to stream the NHL, MLB, NBA, or exclusive SN World events on the big screen, you need to link your Sportsnet+ account to your television. Whether you subscribe directly to Sportsnet+ or have access through a traditional TV provider (like Rogers, Bell, TELUS, or Shaw), the activation process requires pairing your streaming device with your web browser.
The Quick Answer: To activate Sportsnet on a Smart TV or streaming box, open the Sportsnet app on your TV to generate a unique activation code. Then, go to watch.sportsnet.ca/tv on your mobile phone or computer, log into your account, and enter the code to link your device.

Step-by-Step: How to Activate Sportsnet via watch.sportsnet.ca/tv
If you are using a connected TV device like an Apple TV, Roku, Amazon Fire TV, or an Xbox, you cannot type your username and password directly into the TV using your remote. Instead, you must use the web activation method.
- Download the App: Navigate to the app store on your Smart TV or console and download the Sportsnet app.
- Get Your Code: Open the app and select Sign In. The screen will display a unique alphanumeric activation code. Keep this screen open.
- Visit the Activation URL: On your smartphone, tablet, or computer, open a web browser and go to watch.sportsnet.ca/tv.
- Sign In: Log in using your Sportsnet+ email and password.
- Enter the Code: Type the exact code displayed on your TV screen into the web browser prompt and click Confirm.
- Start Streaming: Within a few seconds, your TV screen will refresh, granting you full access to live channels and on-demand content.
Activating Sportsnet Through Your Cable/TV Provider
If your monthly cable package already includes the Sportsnet channels, you get access to the Sportsnet+ app for free. However, the login process is slightly different.
- Step 1: Go to watch.sportsnet.ca/signin on your browser.
- Step 2: Instead of entering an email and password directly, click the button that says TV Provider Sign In.
- Step 3: Select your specific provider from the list (e.g., Rogers, Bell, TELUS, Shaw, Cogeco, SaskTel, etc.).
- Step 4: You will be redirected to your TV provider’s secure login portal. Enter the username and password associated with your home internet/cable bill.
- Step 5: Once authenticated, you will be redirected back to Sportsnet+, and your account will be activated.
Supported Devices and Requirements
To ensure a smooth streaming experience, make sure your device is fully supported. High Definition (HD) streaming requires an internet connection of at least 5 to 10 Mbps.
| Device Category | Supported Platforms | Activation Method |
|---|---|---|
| Streaming Sticks & Boxes | Apple TV (Gen 4+), Roku, Amazon Fire TV, Chromecast | Web Code (watch.sportsnet.ca/tv) |
| Smart TVs | Samsung Smart TVs, LG Smart TVs (WebOS), Android TV | Web Code (watch.sportsnet.ca/tv) |
| Gaming Consoles | Xbox One, Xbox Series X/S, PlayStation 4, PlayStation 5 | Web Code (watch.sportsnet.ca/tv) |
| Mobile & Web | iOS (iPhone/iPad), Android, PC/Mac Browsers | Direct Login / TV Provider Login |
Frequently Asked Questions (FAQ)
Why is my activation code not working?
Activation codes expire after a short period (usually 15 minutes) for security reasons. If your code fails, close the Sportsnet app on your TV, reopen it to generate a brand new code, and try entering it again immediately.
Can I watch Sportsnet+ if I am traveling outside of Canada?
No. Sportsnet+ is strictly geo-blocked and is only available for use within Canada due to regional broadcasting rights. If you try to activate or stream while abroad, you will receive a geographic restriction error.
How many devices can I activate on one account?
While you can activate the Sportsnet app on multiple devices in your home, Sportsnet+ limits concurrent streaming. You are generally restricted to watching on one device at a time. Attempting to stream on multiple TVs simultaneously may result in one of the streams being disconnected.
Comments are closed