Google Adsense Retiring Link Ads : No Responsive Link Ad Unit from 10-03-2021
Google Adsense Retiring Link Ads : No Responsive Link Ad Unit from 10-03-2021
Published on Mar 04, 2023
Google Adsense Retiring Link Ads : No Responsive Link Ad Unit from 10-03-2021
Google Adsense Retiring Link Ads : The Google AdSense Team have decided to retire link ads. This is in order to modernise the available ad formats, based on the feedback from users, publishers and advertisers.
It will be a big blow for most of the publishers as they earn more money from Link Ads rather than Display Ads.
This is in order to modernize the available ad formats, based on the feedback from users, publishers and advertisers. Going forward, Adsense will be focussing on improving and developing other ad formats to help publisher grow.
Google Adsense Retiring Link Ads : Live Updates
What does this mean?
From 10-03-2021 onwards:
• You will no longer be able to create link ad units.
• Your link ad units will be renamed with [previously link ad unit] added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.
• Responsive link ads will begin to serve display ad units on your site(s).
• Fixed-size link ads will stop serving on your site(s). Adsense will collapse each ad unit where possible. In other cases it will show a blank ad.
Your Earnings
The experiments show that, for the vast majority of publishers, responsive display ads can perform as well as link ads. Adsense is constantly optimizing responsive display ads to maximize performance. You will be able to monitor the performance of your link units through the ad units report to compare performance before and after.
What to do next?
There is no action required from you in relation to your responsive link ads as these will begin to serve display ads from 10-03-2021.
It is recommend that you remove the fixed-size link ad units from your site and try out the following ad formats instead:
• You can let Auto ads scan your site and automatically place ads where they’re likely to perform well.
• Display ads work well anywhere on your site.
• For a customized ad experience, you could try native ads.
• If your site is eligible for Matched content, you can replace your link ad units with a customizable Matched content ad unit.
