Why Did Youtube Remove Dislikes: Update to YouTube Dislike Counts
Earlier this year, Youtube experimented with the dislike count to see whether or not changes could help better protect creators from harassment, and reduce dislike attacks – where people work to drive up the number of dislikes on a creator’s videos.
What Youtube learned from the experiment:
Those in the experiment could still see and use the public dislike button, but because the count was not visible to them, we found that they were less likely to target a video’s dislike button to drive up the count. In short, our experiment data showed a reduction in dislike attacking behavior 1. We’ve also heard directly from smaller creators, and those just getting started with their YouTube channel, that they are unfairly targeted by dislike attacks. Our experiment data confirmed that this behavior does occur at a higher proportion on smaller channels.
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What’s changing with dislikes starting today:
Based on what we learned, we’re moving forward with making the dislike count private across YouTube–this means that the dislike button is staying, but the number of dislikes on a video will only be available to creators in Studio and not visible to the public on the video’s page. This change is gradually rolling out starting today.
Here’s what to expect based on how you use YouTube:
- Creators: You’ll still be able to find your exact dislike counts in YouTube Studio for each video–only if you’d like to. Creators will still be able to find their exact dislike counts in YouTube Studio if they would like to understand how their content is performing.
- Viewers: You can still dislike videos to further personalize and tune your recommendations, the only change is you won’t be able to view the number of dislikes on the video. We understand that some of you have used dislikes to help decide whether or not to watch a video–still, we believe this is the right thing to do for our platform, and to help create an inclusive and respectful environment where creators have the opportunity to succeed and feel safe to express themselves.
- Developers: If you’re using the YouTube API for dislikes, you will no longer have access to public dislike data beginning on December 13th. Your end users will still be able to view dislike data related to their own content on authenticated API requests. You can apply for an exemption (to have dislike data on non-authenticated calls) as long as you don’t display or share dislike data with your end users.
For more top questions and answers about this experiment and today’s update, hear directly from YouTube’s Creator Liaison Matt Koval in this YouTube video: Update to YouTube’s Dislike Count.
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