How To Activate Google Lens : How Google Lens works
Google Lens is a set of vision-based computing capabilities that can understand what you’re looking at and use that information to copy or translate text, identify plants and animals, explore locales or menus, discover products, find visually similar images, and take other useful actions.
Search what you see
Google Lens lets you search what you see. Using a photo, your camera or almost any image, Lens helps you discover visually similar images and related content, gathering results from all over the internet.
How Google Lens works
Lens compares objects in your picture to other images, and ranks those images based on their similarity and relevance to the objects in the original picture. Lens also uses its understanding of objects in your picture to find other relevant results from the web. Lens may also use other helpful signals, such as words, language, and other metadata on the image’s host site, to determine ranking and relevance.
When analyzing an image, Lens often generates several possible results and ranks the probable relevance of each result. Lens may sometimes narrow these possibilities to a single result. Let’s say that Lens is looking at a dog that it identifies as probably 95% German shepherd and 5% corgi. In this case, Lens might only show the result for a German shepherd, which Lens has judged to be most visually similar.
In other cases, when Lens is confident it understands which object in the picture you’re interested in, Lens will return Search results related to the object. For example, if an image contains a specific product – like jeans or sneakers – Lens may return results providing more information about that product, or shopping results for the product. Lens may also rely on available signals, like the product’s user ratings, to return such results. In another example, if Lens recognizes a barcode or text in an image (for example, a product name or a book title), Lens may return a Google Search results page for the object.
Relevant and useful results
Lens always tries to return the most relevant and useful results. Lens’ algorithms aren’t affected by advertisements or other commercial arrangements. When Lens returns results from other Google products, including Google Search or Shopping, the results rely on the ranking algorithms of those products.
Lens & location
When you agree to let Lens use your location, it uses that information to return more accurate results – for example, when identifying places and landmarks. So if you’re in Paris, Lens will know that it’s more likely you’re looking at the Eiffel Tower rather than a similar-looking structure somewhere else in the world.
Try Google Lens
Look for Lens in the search bar of the Google app
iOS
Android
Get details & take action on your photos
- On your Android phone or tablet, open the Google Photos app.
- Select a photo.
- Tap Lens.
- Depending on your photo, check the details, take an action, or find similar products.
If you take a photo of:
- Apparel and home goods: Find similar products and where to buy them.
- Barcodes: Use a barcode to find info about a product, like where to buy it.
- Business card: Save the phone number or address to a contact.
- Book: Get a summary and read reviews.
- Event flyer or billboard: Add the event to your calendar.
- Landmark or building: See historical facts, hours of operation, and more.
- Painting in a museum: Read about the artist and learn more.
- Plant or animal: Learn about species and breeds.
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